At CAPE, we believe in the power of people. Our journey started with a simple yet profound idea: when managers and leaders deliver, so do their organisations. Over the years, we’ve worked with more than 50 organisations and hundreds of leaders across 20 countries. And along the way, we realised something big—more than two-thirds of the organisations we support are founder or owner-led.
That discovery hit home for us. As founders ourselves, we know the highs, the lows, and the weight of responsibility that comes with leading a business. We’ve lived it. The anxiety of spending money that won’t generate an immediate or guaranteed return—and the discipline of managing every pound like it’s your own, because it is! The sleepless nights, the constant decision-making, the pull between growing your business and staying true to what makes it special—we get it.
These organisations aren’t just companies; they’re built on passion, vision, and personal investment. And what we’ve seen time and time again is that the real power behind founder-led businesses isn’t just the product or the strategy—it’s the people. That’s why we’re doubling down on our mission to help founders and owners build strong, sustainable organisations by unlocking the full potential of their teams.
We’re so excited to share our updated brand identity. It’s not just a fresh, modern look—it’s a clearer reflection of who we are, what we do, and, most importantly, how we can support you. It’s all about making it easier for you to see exactly how we can partner with you and help you overcome the unique challenges you face as a founder or leader.
Founder challenges!
Through our experience working with founder led organisations and research we’ve seen that the sticky challenges that really take up the headspace of leaders are:
- Being dragged into day-to-day issues and still having to make all the decisions.
- Struggling to improve performance and accountability without damaging culture.
- Navigating growth while retaining the essence of what makes your organisation unique.
- Feeling uncertain about creating a people strategy that doesn’t feel overly corporate.
- How can you justify and manage the costs of developing your team while ensuring a positive return on investment?
We’ll be sharing more about these challenges over the coming months, exploring the tension points and the strategies that really make a difference.
Our approach is simple, practical, and outcome-focused—no fluff, no generic advice, just real, tailored solutions that work for you and your team. We’re applying our deep understanding of human behaviour and organisation dynamics to help clients align their people development with their long-term goals. Our founder and owner clients tell us that they really value our approach and working with us is a game-changer!
We now offer an expanded range of services in response to what founders ask us to help them with, including people strategy development, leadership development, team development and individual coaching. Whatever stage you’re at, we’re here to help founder led organisations get the most out of their people so they can focus on growing their business.
Our CAPE Developing Brilliant People Managers open programme continues to run twice a year. This is a fantastic opportunity for managers to boost their impact, effectiveness, and confidence—alongside peers from outside their organisation. We’re especially proud that through this programme, we’ve supported over 60 people working in charities with more than 200 hours of free development conversations!
Core purpose
At our core, we stand by this purpose: “We are the people experts for founder and owner-led businesses. We help organisations grow sustainably through their people. We partner with you to put in place simple, practical solutions that always deliver a return on investment.” This isn’t just a tagline—it’s our promise to you.
So, who are we? We’re Naomi and Lynsey—two commercial leaders with over 35 years of experience, ICF Professional Certified Coaches, and founders who truly get what it’s like to be in your shoes. We bring expertise, energy, and a no-nonsense approach to help you make real progress.
We’ve always been passionate about developing people. We want to make this accessible and impactful for as many people as possible!
As we step into this new chapter, we’re more committed than ever to supporting founders and owners in building thriving organisations where people are the biggest asset. This new brand and website are just the beginning…
Get in touch with us!
We’d love to hear your thoughts on our refocused mission! Head over to www.capepeopledevelopment.co.uk to explore our new services, learn more about our approach, and tell us what you think!
If you’re curious but not sure where to start you can take advantage of a discounted CAPE Discovery Session.
The CAPE Discovery Session:
- Book a short, informal chat with Naomi or Lynsey.
- We’ll take the time to understand who you are, what’s working, and where you want to see change.
- We’ll take our insights and work our magic behind the scenes.
- We’ll regroup to share our thoughts and recommendations. You’ll leave with three simple, actionable strategies you can implement right away.
- Book now for just £295 +VAT (discounted).
We can’t wait to see what we can achieve together.
CAPE are the people experts for founder and owner led organisations. Visit our website to learn more.
